Pantone Color of the Year Selection for 2024
Pantone, the global leader in color consultancy, recently revealed the color of the year for 2024: Peach Fuzz. This soft, velvety, contemporary peach hue has been described by the company as “nourishing” and “soothing,” celebrating comfort and connection. This color conveys kindness, welcome and care, inviting connection both with others and with our inner self. Furthermore, it evokes a feeling of nostalgia and coziness, so valued in our fast-paced world.
According to Pantone, “Bringing the softness and comfort of Pantone Peach Fuzz into the home and interiors creates a welcoming environment. It promotes feelings of warm kindness wherever it is applied, whether in a wall painting, in home decor or acting as an accent within a print, color fills our more than personalized worlds with a cozy presence.”
“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important – that being the comfort of being close to those we love. The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul,” added Laurie Pressman, Vice President of the Pantone Color Institute.
Its usage in apparel and fashion accessories is characterized by a visually arresting and inviting aura, one where the tone attracts us to reach out and touch it. Its application in hair and beauty products succeeds in adding an ethereal and reflective touch that is youthful. On the other hand, Peach Fuzz in home decor and interior design creates a welcoming ambience that conjures up an air of calmness and healing and a space from where one can flourish. Its usage in packaging design and multimedia design exudes a nostalgic aura, while also sitting in line with the clean and vibrant shades preferred in the digital space.
